If you own or work at a marketing agency, you know that reporting your results and providing business intelligence to clients in a clear, concise,… Read More »Reporting Dashboards for Agencies: A Step-by-Step Guide to Automate Your Reports
Marketing is all about continuously drawing in new leads and convincing them to make the conversion to customer and ultimately brand advocate. Although moving each… Read More »4 Customer Retention Emails That Reduce Churn
There are plenty of ways the world has changed recently, and companies both large and small are working at breakneck speeds to adapt to the… Read More »Email Bounces: Must-Know Info for COVID-19
I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history and a… Read More »Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition
The GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation, applies to all organizations — including publishers — doing business with residents of… Read More »Google’s Interpretation Of GDPR Puts Publishers In An Untenable Position: Forrester Recommends Rebellion