Yungblud has reflected on his plans to build a $100million business empire.
- READ MORE: Yungblud tells us about BLUDFEST 2 and “fucking bonkers” new double album: “This is the master plan”
The singer – real name Dominic Harrison – launched his genre-defying festival BLUDFEST last year, with the likes of Lil Yachty, Soft Play, Nessa Barrett and punk legends The Damned kicking off its inaugural edition.
It’s now set to return in 2025 at The National Bowl in Milton Keynes on Saturday June 21, with Chase Atlantic, Denzel Curry and Blackbear alongside recent NME Cover stars Rachel Chinouriri and Peach PRC already on the lineup.
Now, Yungblud has shared the true scale of his business ambitions, which extend beyond BLUDFEST, in a new interview with Bloomberg UK, alongside his partners Nathan Hubbard and Nat Zilkha who run Firebird Music and YB Inc. – Yungblud’s own company.
Per Bloomberg, Firebird invests “tens of millions of dollars” to allow Yungblud to build BLUDFEST, his clothing line B.R.A.T (Beautifully Romanticized Accidentally Traumatized) and other ventures. “He brings his creativity and his fan base, we bring capital and expertise,” Hubbard explained.
Yungblud also puts his own earnings from his music, touring and merchandising into YB Inc., allowing him to work on creative projects.
“A lot of people have tried to contain my imagination,” he said. “That has always been my biggest fight.”
The musician also plans on using Firebird’s money to invest in a brick-and-mortar store that will double as a coffee shop, as well as a record label and publishing company that will sign new artists.
“I have so many ideas a minute,” He told the publication. “I wanna build a system like the solar system, where I’m the sun.” And the planets revolve around me.”
Last year, Yungblud outlined some of these plans in an interview with NME. “I’ve bought a space in London that I’m going to turn into a music venue. We’re going to have a coffee shop, sell BludBeer, have a music venue downstairs.”
He continued: “There’s going to be a fucking building in London for people to come hang out in, and then BLUDFEST ’26 – it’s gonna be the biggest two years that we’ve ever had. We’re just pulling back the fucking slingshot right now.”
He also acknowledged Charli XCX‘s takeover of the word ‘Brat’ through her album-turned-cultural-phenomenon released last year. As Bloomberg notes, though Charli popularised the word, Yungblud owns the copyright.
But, at least on his side, there are no hard feelings, as he told us: “I fucking love it, man. We registered the [company] in 2019! It’s such a sick word, and it’s in the mainstream and I fuck with Charli XCX. I fuck with that new album. Great fucking minds…”
Back in August, Yungblud teased that his next studio album could be out “early next year”, and said the “rock opera”-inspired project would feature a nine-minute song. The record will follow on from his 2022 self-titled effort.
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